On-Hold Marketing News
View all news stories
It’s Great to Have Options!
When buying groceries the other day, I was faced with a decision. Not whether I wanted to purchase skim milk or 2%, but how I wanted to actually purchase my groceries: via self-checkout of via the cashier line. As I thought about it, there were advantages to both checkout methods. One offered the convenience and speed of checking myself out. I could ring up my items, choose my payment method, and I’d be on my way at my own pace. However, if I chose a cashier line, I would receive the personal service...Read More
Make On-Hold a Priority in 2015
As we begin a new year, it’s a moment for both reflection and optimism. No matter what challenges your business experienced in 2014, this year brings a fresh start and the opportunity for a brighter future.
Make sure you review your company’s marketing plan, and analyze your on-hold marketing strategy. Here’s a New Year’s music on-hold and messaging checklist: Put yourself on-hold at your business – call in to your business as if you were a customer/client and...Read More