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Tight Budget? Invest in Marketing.
The impact of the Great Recession that was set in motion in 2008 can still be felt today. The earthquake of events took place that shook families and businesses large and small, causing a tsunami of financial downturns reaching from Wall Street to Main Street. As businesses struggled to balance their budgets and make payrolls, fiscal managers had to make hard choices and trim budgets in several areas – and marketing budgets were often first on the chopping block. Wharton School of Business marketing...Read More
The History of the Custom Playlist
This may come as a shock to the youth of today, but the first-ever music playlists weren’t digital.
The mixtape’s origins date back to the 1960s, when bootleg/illegal 8-track compilations of various songs could be purchased on the street, at truck stops and at gas stations. In the 1980s, the trend of customizing one’s music listening grew. Cassette tapes allowed listeners to dub their own personal collections of songs onto a single cassette tape using their own home stereo equipment. In essence,...Read More